Dominate Design and Scaleable Innovation Ch: 1-2

Dominate Design:

 1. Music playback - One of the most important luxuries in today's world, the ability to replay music instantly anywhere you are.

2. Reusable/Recyclable Mugs/Coffee Cups - Millions are used and reused every day. With material properties that can stand the rigors of our hot and cold drinks

3. Apple/ Android User Interface - Billions of devices around the world use these two interfaces to connect with the world around them, in an intuitive manner.

 Before Dominant Designs:

1. Everyone remembers cd players and their immense size. Not only were these inconvenient but all the activities we now do with music would have been impossible without the small and compact size of today's music players.

2. Imagine carrying around a glass mug around and handing it to the barista to fill your coffee. This inconvenience led to the use of reusable and now recyclable products we take for granted every day.

3. Remember the screen on your old flip phone? Where customization meant changing the wallpaper or the ringtone? Well, I do, and this static design was simple, but not useful. With the ecosystem of apps and web content available, the apple/android phone interface makes it easy to navigate all of them.

Current Competing Design:

 1. The introduction of streaming services like Spotify and google play music, have altered the business strategy of music playback. You don't have to buy all your songs, just rent them.

2. Ultra-green products that are 100% bio-degradable pose a threat to the current model of plastic cups and mugs, as they don't harm the environment.

3. Not necessarily competing , but transitioning the user to a more friendly interface, such as a smart watch, you remove some dependence on the phone screen.

Future Designs:

 1. Free to listen, unlimited playback , with large amateur music streaming. Services like SoundCloud that mix the best of content by high earning artists, and individual content creators.

2. Expandable re-usable material, that take convenience to a whole new level.

3. None physical interface, virtual interfaces that allow the same functionality as physical ones.



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