Ipod Introduction/Scalable Innovation Prologue:Foreword
iPod Introduction Reflection:
Steve Jobs career spanned many revolutionary products, but one which Apple, and him are most known for is the iPod. In his iPod introduction video, Jobs starts with the identification of the target market, and identifies current market leaders. He alludes the audience to the downsides and characteristics of the three choices in the current music playback technology, but yet doesn't immediately introduce the iPod. Instead, Steve Jobs slowly unveils aspects of the new iPod, and finally at the end introduces the new product.
This way of presenting was intriguing to me, not only did Jobs never fully introduce the product, but instead slowly revealed new and interesting aspects of it, one at a time. This way of presenting hooks the audience, and immediately holds their attention till the end of the presentation.
Scalable Innovation Prologue/Forward:
This was quite an interesting read for me. Going to the University of Michigan, I see innovation, and innovative people all around me, all the time. It is a shock to find that the rate of innovation in American, specifically has decreased drastically, and that 1 in 20 start-ups make it past 4 years. As the passage states, this is somewhat due to the drastic increase in a standardized way of thinking in which creativity is inhibited. But what I found most intriguing was the articles opinion that typical narratives of entrepreneurial success promote coming up with a "new idea" or a new concept. When nobody tries to change an existing industry.
Another key idea that intrigued me was the flawed concept of "no free lunch". This flawed concept is perpetuated within our society to take advantage of those people who do not take what is available because of this flawed mindset. In our imminent future, with the rise of automation
and increase of productivity, more a more people will have to leave standard notions behind, and come up with a new model from earning/creating a living.
Steve Jobs career spanned many revolutionary products, but one which Apple, and him are most known for is the iPod. In his iPod introduction video, Jobs starts with the identification of the target market, and identifies current market leaders. He alludes the audience to the downsides and characteristics of the three choices in the current music playback technology, but yet doesn't immediately introduce the iPod. Instead, Steve Jobs slowly unveils aspects of the new iPod, and finally at the end introduces the new product.
This way of presenting was intriguing to me, not only did Jobs never fully introduce the product, but instead slowly revealed new and interesting aspects of it, one at a time. This way of presenting hooks the audience, and immediately holds their attention till the end of the presentation.
Scalable Innovation Prologue/Forward:
This was quite an interesting read for me. Going to the University of Michigan, I see innovation, and innovative people all around me, all the time. It is a shock to find that the rate of innovation in American, specifically has decreased drastically, and that 1 in 20 start-ups make it past 4 years. As the passage states, this is somewhat due to the drastic increase in a standardized way of thinking in which creativity is inhibited. But what I found most intriguing was the articles opinion that typical narratives of entrepreneurial success promote coming up with a "new idea" or a new concept. When nobody tries to change an existing industry.
Another key idea that intrigued me was the flawed concept of "no free lunch". This flawed concept is perpetuated within our society to take advantage of those people who do not take what is available because of this flawed mindset. In our imminent future, with the rise of automation
and increase of productivity, more a more people will have to leave standard notions behind, and come up with a new model from earning/creating a living.
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