Sequoia Capital/Why Now-Questions

Writing a Business Plan


Company Purpose: Remove the boundaries of access to complicated analysis for every and all people. 

Problem: Everyday life is filled with activities that would benefit greatly from the structure analysis. For example, the average gym member might want to know if the movements they are doing are correct, and they are not hurting themselves. 

Solution: With a small microprocessor, and an interconnected app, we can successfully translate people's movement, into actual tangible data. Then using complex analysis we can compare the movements, and create a model for the user to help them accomplish their workout goals. 

Why now: The recent explosion in personal fitness trackers, and health consciousness lifestyle has created a large market for a more diverse array of products that deal with this aspect of a person's well-being. With our product, the end user will more accurately manage and customize their workouts and routines. 

 MarketSize: TAM: The market size of the global health accessory industry is in excess of $81 billion according to this source: https://www.statista.com/topics/1141/health-and-fitness-clubs/
                      SAM: The serviceable available market for my product is around $51 Billion, considering the segment of fitness trackers taking into account the revenues of FitBit, Garmin, TomTom, Apple.
                     SOM: The total serviceable obtainable market for my product is all of the SAM. Considering the fact that 99% of revenue in this category comes from 1st world countries. 

 Competition: Garmin: GPS based fitness trackers that can, in future iterations, track user motion.                             FitBit: FitBit revolutionized the market, and holds a strong lead, but have yet to advance their technology beyond basic tracking. 

 Product: The product will feature it's own fully functional microcontroller board with optional colors and sizes. The intellectual property will be in part physical technology, one part algorithmic patent. With proper research the form factor, size and functionality will all be patented. The communication aspect of device to photon will also be patentable. 

 Business Model: The business model will be product based with manufacturing and distribution are key to a successful model. Alongside the physical product the corresponding app will contribute significantly to cost, but ideal for product implementation. 

 Team: Currently there are only two people on the team, Zane Dunnings Cofounder, Arber Xhindoli Cofounder.

Financials: Current costs only include the photon, which would be around $20.




Why Now...? Questions.


10 major innovations: Quantum Computing, IoT Platforms, Machine Learning, Security Defined Computing, Augmented Reality, Wearables, CryptoCurrency, Easy 3D printing, Peer-to-Peer networks and Autonomous vehicles. 

Participate in: IoT Platforms. 

Role: Startup Founder

I see myself working on IoT Platforms or machine learning algorithms that are implemented into other products. I believe this is the right time to work on these products because of the extensive increase in interest in these products. Also, according to the Gartner Hype Cycle here, these technologies are most intriguing to consumers. 


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